关键词: 浙江, 文化转译, 地图设计, 信息设计

Abstract: The paper aims to analyze the culture of Zhejiang, and propose a method for Zhejiang map
information design based on cultural translation, thus to protect and inherit the regional culture of
Zhejiang, and enrich the map information types there. The regional culture of Zhejiang is analyzed
and summarized based on three layers, including implements layer, organization layer and spirit layer
of culture, and the most representative cultural elements are selected as the design goals which, by
using the methods of “translation”, can be transformed into the map information design language and
then applied to the map information design practice, thus a Zhejiang map with both accuracy and
cultural contents can be obtained. In design, the map information can be classified into basic
information, deep information and implicit information according to the characteristics, and the direct
translation method, the continuous translation method or the indirect translation method are used to
transform various information into design language, in order to make the map a comprehensive
design with geographic information and cultural characteristics.

Key words: Zhejiang, culture translation, map design, information design