智能汽车内外饰造型意象耦合度评价方法研究

doi:10.11996/JG.j.2095-302X.2024051106

图学学报 ›› 2024, Vol. 45 ›› Issue (5): 1106-1116.DOI: 10.11996/JG.j.2095-302X.2024051106

智能汽车内外饰造型意象耦合度评价方法研究

赵芳华(), 张航源, 丁满(), 李文华, 裴卉宁

河北工业大学建筑与艺术设计学院，天津 300131

收稿日期:2024-05-15 修回日期:2024-08-29 出版日期:2024-10-31 发布日期:2024-10-31
通讯作者:丁满(1979-)，女，教授，博士。主要研究方向为智能计算、产品色彩情感设计与智能设计。E-mail：dingman@hebut.edu.cn
第一作者:赵芳华(1980-)，女，副教授，硕士。主要研究方向为服务设计、智能座舱与交互设计。E-mail：zhaofanghua@126.com
基金资助:
国家自然科学基金项目(52275243)

Research on evaluation method of coupling degree of interior and exterior styling images of smart vehicle

ZHAO Fanghua(), ZHANG Hangyuan, DING Man(), LI Wenhua, PEI Huining

School of Architecture & Art Design, Hebei University of Technology, Tianjin 300131, China

Received:2024-05-15 Revised:2024-08-29 Published:2024-10-31 Online:2024-10-31
Contact: DING Man (1979-), professor, Ph.D. Her main research interests cover intelligent computing, product color emotional design and intelligent design. E-mail：dingman@hebut.edu.cn
First author：ZHAO Fanghua (1980-), associate professor, master. Her main research interests cover service design, intelligent cockpit and interaction design. E-mail：zhaofanghua@126.com
Supported by:
National Natural Science Foundation of China(5227524)

摘要/Abstract

摘要：

为帮助设计人员在智能汽车造型设计早期更好地控制内外饰传达的整体意象，提出一种基于眼动实验，结合感性工学理论的智能汽车内外饰造型意象耦合度评价方法。以耦合理论为核心，通过调研获取感性意象词汇集和内外饰并存图库，引入观察距离作为调剂因子统一内外饰意象评价，运用语义差分法构建内外饰总体意象空间并获取意象过渡线；运用眼动实验获取车内外关键设计要素及客观认知权重，经专家评审修正后计算其综合权重并与意象评分结合，探索基于意象认知耦合的智能汽车内外饰造型耦合度评价方法。该方法以3款智能汽车为评价对象，将评价结果与语义差分所得评分进行对比验证，结果表明该方法准确性良好，可以指导后续智能汽车内外饰造型耦合设计。

关键词: 耦合特性, 内外饰, 智能汽车, 意象过渡线, 感性意象, 观察距离

Abstract:

To enhance designers’ control over the overall image conveyed by interior and exterior decoration in the early stage of intelligent vehicle modeling design, an evaluation method for assessing the coupling degree of interior and exterior decoration modeling was proposed, based on eye movement experiments and Kansei engineering theory. By employing a coupling theory approach, investigations were conducted to obtain perceptual image vocabularies and co-occurrence galleries for both interior and exterior decoration. Observation distance was introduced as an adjustment factor to standardize the image evaluation of interior and exterior decoration. The semantic differential method was employed to construct an overall image space for interior and exterior decoration, enabling us to derive an image transition line. Eye movement experiments were conducted to identify key design elements and their objective cognitive weights for both car interiors and exteriors. Following expert review and correction, comprehensive weights were calculated, which were then combined with image scores. This allowed us to explore an evaluation method based on cognitive coupling of smart car interiors and exteriors. The proposed model was applied to evaluate three smart cars, with results compared to scores obtained through semantic differential analysis. Numerical findings demonstrated that our proposed method could achieve high accuracy while effectively guiding subsequent coupling designs of smart car interiors and exteriors.

Key words: coupling, interior and exterior, smart vehicle, image transition line, Kansie image, observation distance

中图分类号:

赵芳华, 张航源, 丁满, 李文华, 裴卉宁. 智能汽车内外饰造型意象耦合度评价方法研究[J]. 图学学报, 2024, 45(5): 1106-1116.

ZHAO Fanghua, ZHANG Hangyuan, DING Man, LI Wenhua, PEI Huining. Research on evaluation method of coupling degree of interior and exterior styling images of smart vehicle[J]. Journal of Graphics, 2024, 45(5): 1106-1116.

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样本车型	观察距离/m
样本车型	0.5	1.0	1.5	2.0	2.5	3.0
蔚来et7
理想i8
比亚迪汉

样本车型	观察距离/m
样本车型	0.5	1.0	1.5	2.0	2.5	3.0
蔚来et7
理想i8
比亚迪汉

距离/m	设计要素
距离/m	轮毂	侧裙板	后视镜	侧边装饰件	腰线轮廓线	方向盘	仪表盘	车门饰板	座椅	中控台
0.5	-	-	-	-	-	√	√	√	√	√
1.0	-	-	√	-	√	√	√	√	√	√
1.5	√	-	√	√	√	√	√	√	√	√
2.0	√	√	√	√	√	√	√	√	√	√
2.5	√	√	√	√	√	√	-	√	√	-
3.0	√	√	√	√	√	-	-	-	-	-

距离/m	设计要素
距离/m	轮毂	侧裙板	后视镜	侧边装饰件	腰线轮廓线	方向盘	仪表盘	车门饰板	座椅	中控台
0.5	-	-	-	-	-	√	√	√	√	√
1.0	-	-	√	-	√	√	√	√	√	√
1.5	√	-	√	√	√	√	√	√	√	√
2.0	√	√	√	√	√	√	√	√	√	√
2.5	√	√	√	√	√	√	-	√	√	-
3.0	√	√	√	√	√	-	-	-	-	-

样本车型	轮毂	侧裙板	后视镜	侧边装饰件	腰线轮廓线	方向盘	仪表盘	车门饰板	座椅	中控台
蔚来et7
理想 i8
比亚迪汉

智能汽车内外饰造型意象耦合度评价方法研究

Research on evaluation method of coupling degree of interior and exterior styling images of smart vehicle

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图/表 24

参考文献 20

相关文章 6

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Metrics

本文评价

意象词汇	内饰			外饰
意象词汇	方向盘	仪表盘	…	轮毂	后视镜
现代	1.32	0.12	…	0.68	1.48	…
简约	1.20	0.46	…	-0.80	0.00	…
个性	1.94	-0.92	…	1.14	0.52	…
时尚	0.28	-0.86	…	0.86	-0.68	…
商务	-0.06	0.46	…	-1.20	1.08	…

眼动实验指标	F	P
AOI总访问持续时间	6.995	0.003
AOI注视总持续时间	4.866	0.028
首次注视持续时间	3.439	0.788

距离/m	方向盘		仪表盘		控台		座椅		…	后视镜		车侧装饰件		侧裙板		腰线轮廓线
距离/m	时长/s	权重	时长/s	权重	时长/s	权重	时长/s	权重	…	时长/s	权重	时长/s	权重	时长/s	权重	时长/s	权重
0.5	0.88	34.57	0.09	3.62	0.29	11.38	0.74	28.95	…
1.0	0.46	21.60	0.07	3.20	0.22	10.49	0.45	21.18	…	0.05	2.45					0.05	2.45
1.5	0.57	26.49	0.06	2.66	0.18	8.42	0.12	5.58	…	0.15	7.04					0.15	7.07
2.0	0.22	15.39	0.07	4.69			0.08	5.52	…	0.09	6.11	0.02	1.50	0.03	1.71	0.19	21.95
2.5	0.11	11.25	0.04	3.89			0.03	3.37	…	0.04	3.65	0.05	4.01	0.02	2.01	0.18	12.26
3.0									…	0.06	12.01	0.01	2.36	0.01	2.36	0.5	24.09

参数	外饰			内饰
参数	轮毂	后视镜	…	方向盘	仪表盘	中控台	…
主观权重/%	19.87	14.13	…	15.73	17.73	30.13	…

参数	距离/m
	0.5		1.0		1.5		2.0		2.5		3.0
	外观	内饰	外观	内饰	外观	内饰	外观	内饰	外观	内饰	外观	内饰
注视时长/s	0	2.91	0.96	2.96	1.31	2.18	2.08	1.47	2.82	0.76	3.79	0
权重/%	0	100	24.37	75.47	37.62	62.44	58.49	41.41	63.25	17.15	100	0

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距离/m	综合认知权重
距离/m	轮毂	侧裙板	后视镜	侧边装饰件	腰线轮廓线	方向盘	仪表盘	车门饰板	座椅	中控台
0.5	0	0	0	0	0	25.25	8.68	22.87	23.16	20.05
1.0	0	0	2.55	0	26.19	14.56	5.95	22.25	14.45	14.05
1.5	0	0	6.39	0.68	10.67	20.42	6.88	29.65	9.39	15.94
2.0	9.02	3.79	6.62	2.91	15.73	15.00	8.79	29.13	9.00	0
2.5	15.11	4.90	6.10	0.90	22.66	11.51	7.18	25.33	6.31	0
3.0	25.89	6.87	14.33	1.16	51.75	0	0	0	0	0

距离/m	综合认知权重
距离/m	轮毂	侧裙板	后视镜	侧边装饰件	腰线轮廓线	方向盘	仪表盘	车门饰板	座椅	中控台
0.5	0	0	0	0	0	25.25	8.68	22.87	23.16	20.05
1.0	0	0	2.55	0	26.19	14.56	5.95	22.25	14.45	14.05
1.5	0	0	6.39	0.68	10.67	20.42	6.88	29.65	9.39	15.94
2.0	9.02	3.79	6.62	2.91	15.73	15.00	8.79	29.13	9.00	0
2.5	15.11	4.90	6.10	0.90	22.66	11.51	7.18	25.33	6.31	0
3.0	25.89	6.87	14.33	1.16	51.75	0	0	0	0	0

距离/m	综合认知权重
距离/m	轮毂	侧裙板	后视镜	侧边装饰件	腰线轮廓线	方向盘	仪表盘	车门饰板	座椅	中控台
0.5	0	0	0	0	0	20.55	10.53	28.91	22.17	17.84
1.0	0	0	4.69	0	4.84	16.28	8.02	38.06	17.01	11.11
1.5	1.01	0	7.35	4.17	15.71	18.25	6.86	33.71	12.93	0
2.0	15.46	4.07	8.01	10.31	20.60	6.57	2.86	24.04	8.07	0
2.5	26.75	4.15	9.51	1.80	25.16	5.68	5.25	15.31	6.39	0
3.0	35.66	1.45	12.17	7.62	43.10	0	0	0	0	0

距离/m	综合认知权重
距离/m	轮毂	侧裙板	后视镜	侧边装饰件	腰线轮廓线	方向盘	仪表盘	车门饰板	座椅	中控台
0.5	0	0	0	0	0	20.55	10.53	28.91	22.17	17.84
1.0	0	0	4.69	0	4.84	16.28	8.02	38.06	17.01	11.11
1.5	1.01	0	7.35	4.17	15.71	18.25	6.86	33.71	12.93	0
2.0	15.46	4.07	8.01	10.31	20.60	6.57	2.86	24.04	8.07	0
2.5	26.75	4.15	9.51	1.80	25.16	5.68	5.25	15.31	6.39	0
3.0	35.66	1.45	12.17	7.62	43.10	0	0	0	0	0