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基于意图认知的复杂电气产品外观设计策略

  

  1. (成都理工大学工程技术学院，四川 乐山 614000)
  • 出版日期:2020-10-31 发布日期:2020-11-05
  • 通讯作者: 吕中意(1984)，女，湖南娄底人，副教授，硕士。主要研究方向为工业设计、计算机辅助设计等。E-mail：240650065@qq.com
  • 基金资助:
    四川省哲学社会科学重点基金项目(GYSJ18-039)；成都理工大学工程技术学院设计促进基金项目(2019sj002)；川开电气配电箱(柜)外 观设计项目(C122018020)；川开电气中低压柜外观设计项目(C122018021)

Exterior design strategies of complex electrical products based on intention cognition

  1. (The Engineering & Technical College of Chengdu University of Technology, Leshan Sichuan 614000, China)
  • Online:2020-10-31 Published:2020-11-05
  • Contact: LYU Zhong-yi (1984–), female, associate professor, master. Her main research interests cover industrial design, CAID and so on. E-mail：240650065@qq.com
  • Supported by:
    Key Project of Philosophy and Social Science of Sichuan Province (GYSJ18-039); Project of Design Promotion Center of the Engineering & Technology College of Chengdu University of Technology (2019SJ002); Chuankai Electric Power Distribution Box (Cabinet) Exterior Design Project (C122018020); Chuankai Medium and Low Voltage Cabine Exterior Design Project (C122018021)

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摘要： 受功能结构等多重约束和功能导向设计理念影响，复杂电气产品外观设计更关注 工程技术的合理性和功能表达的完整性，易忽略用户对产品的认知体验需求。针对这一问题， 分析该类产品外观设计意图产生模式和用户意图认知模式，总结意图认知中存在的 3 个问题： 用户认知创新与失真导致意图超出与缺漏、设计师与用户的认知差异导致语义鸿沟、用户单纯 化认知导致理解障碍。针对性提出复杂电气产品的 3 项外观设计策略：基于质量功能配置法 (QFD)的用户认知前置、构建延续性与差异性并存的外观设计特征库、以用户认知和工程约束 共性特征为引导的族群收敛，以在技术约束基础上实现用户对设计意图信息的获取和情感的满 足，进而提升该类产品外观设计的市场竞争力。

关键词: 用户体验, 电气产品, 设计意图, 意图认知, 外观设计

Abstract: Influenced by multiple feature constraints and function-oriented design philosophy, the complex exterior design of electrical products lays more emphasis on the rationality of engineering technology and integrity of functional expression, but is likely to overlook users’ demand of product cognitive experience. In view of this problem, analyses were made on the design intention generation mode and user intention cognition mode, which led to the summary of three problems in intention cognition: intention exceeding and omission caused by users’ innovation and distortion in cognition, semantic gap incurred by the cognitive difference between designers and users, and comprehension obstacle resulting from users’ simplified cognition. Three strategies for the exterior design of complex electrical products were proposed: putting forward user cognition in design stage by quality function deployment (QFD), building database from continuity and difference perspectives, and group convergence guided by common characteristics of user cognition and engineering constraints. In doing so, on the basis of technical constraints, users can obtain the design intention information and satisfy their emotions, which can enhance the market competitiveness of the exterior design of complex electrical products.

Key words: user experience, electrical products, design intention, intention cognition, exterior design