Abstract: This paper studies physical modeling, decorative pattern and colors of traditional
craftsmanship from the perspective of the implementation of information visualization, of which the
general way of realizing the visualization is received, using the theory of information space and the
method of control variables and taking Fengxiang clay as an example. The digital protection and
inheritance of the traditional crafts objects reflecting the craftsman spirit is explored in order to coincide
with the national big data information of intangible cultural heritage.

Key words: craft, inheritance, information, visualization