Abstract: In order to provide the effective reference for the better application of the Miao clothing
patterns to the modern design, making better protection, inheritance and exploration of this
intangible cultural heritage, Miao clothing patterns were taken as the research object and 20 masters
with design professional background were tests, using comprehensive research methods of
psychological measurement combined with physiological measurement, the eye movement
characteristics and corresponding aesthetics of different patterns of tests were discussed in depth.
Research results showed that the such patterns with dynamic lines, abundant composition and novel
visual image have a higher aesthetic feeling. The quantitative research approach can improve the
accuracy of the study on aesthetic feeling of Miao clothing patterns and provide a reference for the
protection, inheritance, development and utilization of the intangible cultural heritage in visual
recognition category.

Key words: Miao clothing patterns, aesthetic study, eye movement tracking technique, semantic
difference method