关键词: 花意文化, 设计因子, 提取模型, 文化创意产品

Abstract: How to inherit tradition and keep pace with the reasonable innovation is the key to cultural
heritage in creative product design of tourism culture. The extraction of cultural design factors is
difficult because it’s ambiguity and perceptual. With the development of floral tourism product design,
the concept of floral-culture is put forward. The product design factor extraction model of
floral-culture is built using the combination of qualitative and quantitative method. The product
design factors are extracted from the aspects of form, color and flowery vocabulary. The design factor
space of floral-culture is established, analyzed and extracted each factor in detail. Then the algorithms
are tested. The hierarchy and judgment matrix is built between various factors with AHP. The
contribution rate of each factor is calculated, and an algorithm for complete product design factor
extraction model of floral-culture built. The model is applied in creative design of peony culture. The
results showed that the extraction model is feasible and effective.

Key words: floral-culture, design factor, extraction model, creative culture product