基于品牌识别的工程机械色彩设计研究

基于品牌识别的工程机械色彩设计研究

摘要：为了提升工程机械企业的品牌形象和增强产品竞争力，提出基于品牌识#br# 别的工程机械色彩设计方法，讨论了品牌识别的色彩设计问题，针对工程机械的色彩设计特#br# 点和色彩设计影响因素，探讨基于品牌识别的色彩设计程序与方法，并通过液压挖掘机色彩#br# 设计实例，验证了基于品牌识别的工程机械色彩设计的有效性和实用性。#br# 关键词：品牌识别；工程机械；色彩设计；挖掘机

出版日期:2015-06-30 发布日期:2015-05-05

Research of Color Scheme for Construction Machine Based on Brand Identity

Abstract: To boost corporate brand image of Construction Machines and enhance its#br# competitiveness, this paper proposes the method of color scheme and discusses color scheme#br# issues of brand identity. According to construction machine's color design features and the#br# influences on color scheme, the procedures and methods are discussed based on brand identity. By#br# taking excavator as an example, the color scheme's validity and practicability of construction#br# machine are verified.#br# Key words: brand identity; construction machine; color scheme; excavator

Online:2015-06-30 Published:2015-05-05

摘要/Abstract

摘要： 为了提升工程机械企业的品牌形象和增强产品竞争力，提出基于品牌识
别的工程机械色彩设计方法，讨论了品牌识别的色彩设计问题，针对工程机械的色彩设计特
点和色彩设计影响因素，探讨基于品牌识别的色彩设计程序与方法，并通过液压挖掘机色彩
设计实例，验证了基于品牌识别的工程机械色彩设计的有效性和实用性。

关键词: 品牌识别, 工程机械, 色彩设计, 挖掘机

Abstract: To boost corporate brand image of Construction Machines and enhance its
competitiveness, this paper proposes the method of color scheme and discusses color scheme
issues of brand identity. According to construction machine's color design features and the
influences on color scheme, the procedures and methods are discussed based on brand identity. By
taking excavator as an example, the color scheme's validity and practicability of construction
machine are verified.

Key words: brand identity, construction machine, color scheme, excavator

李江泳. 基于品牌识别的工程机械色彩设计研究[J]. 图学学报.

Li Jiangyong. Research of Color Scheme for Construction Machine Based on Brand Identity[J]. Journal of Graphics.