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图学学报

• 智能设计与数字化设计 • 上一篇    下一篇

模拟设计思维过程的产品意象形态设计研究

  

  1. 兰州理工大学设计艺术学院,甘肃兰州 730050
  • 出版日期:2018-06-30 发布日期:2018-07-10
  • 基金资助:
    国家自然科学基金项目(51465037);甘肃省自然科学基金项目(1508RJYA084);红柳杰出人才培养计划(J201406)

Research on Product Imagery Design by Simulating Design Thinking

  1. School of Design Art, Lanzhou University of Technology, Lanzhou Gansu 730050, China
  • Online:2018-06-30 Published:2018-07-10

摘要: 为提高产品意象形态辅助设计过程中的效率和质量,提出了模拟设计思维过程的
辅助方法。通过产品意象形态认知实验,对设计师的思维过程进行解析,将其设计活动分解为
3 个部分:命题分析、生成创意解、优化创意解。针对其中的关键节点策略,分别运用层次分
析法、有向相似性法、逼近理想解法、神经网络、遗传算法等建立对应的模拟模型,最后结合
复古造型水龙头的设计方案验证了方法的有效性。

关键词: 设计思维, 过程模拟, 意象形态, 设计方法

Abstract: In order to enhance the efficiency and quality in product imagery design, an auxiliary
method of simulating the design thinking process is proposed. Through the experiment on conception
of the product imagery, the designer’s design thinking is analyzed. The design activity can be divided
into three parts: analyzing proposition, generating creative solution and optimizing creative solution.
For the key node strategy, the corresponding simulation model is established using AHP, directed
similarity method, approaching ideal solution, neural network, genetic algorithm and so on. Finally,
the effectiveness of the method is verified by the design scheme of the retro-styled faucet.

Key words: design thinking, process simulation, imagery, design method