Abstract: In order to optimize the human-machine experience of interface operation of fitness equipment and strengthen the integration of interface modeling and corporate culture, a multi-factor integration evaluation method of human-machine interface of fitness equipment is proposed. Firstly, a method based on semantic difference, beauty evaluation formula and user test were combined to evaluate the three indicators of samples, including product image style, layout beauty and human-machine performance. Then the fuzzy analytic hierarchy process (FAHP) is employed to realize the optimal decision-making of multi-objective intentional downward scheme. Finally, the interface design of a corporate exercise bike is taken as an example to verify the feasibility of this method in multi-objective decision making. Experiments show that this method not only optimizes user experience, but also improves the brand recognition of products providing a reliable scientific basis for designers.

Key words: human-machine interface, multi-factor-integrated, fitness equipment, fuzzy analytic hierarchy process, factor analysis, aesthetic evaluation, performance evaluation