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Abstract: To boost corporate brand image of Construction Machines and enhance its#br# competitiveness, this paper proposes the method of color scheme and discusses color scheme#br# issues of brand identity. According to construction machine's color design features and the#br# influences on color scheme, the procedures and methods are discussed based on brand identity. By#br# taking excavator as an example, the color scheme's validity and practicability of construction#br# machine are verified.#br# Key words: brand identity; construction machine; color scheme; excavator
