Abstract: The article presented two stepped innovative design method of products based on quality function deployment (QFD), through the analysis of user needs and the main factors affecting two innovative, in status of products should meeting the needs of users and having the application of innovation in the fierce market competition. The design method establish the model of product innovation design based on QFD and implement steps through exploring clients’ demand for target product, using QFD to analyzing customer’s needs and combining two innovative customer factors, and get obtain the appropriate technology and solutions. on this method the article verify practicability and Scientificity of the design methods by electric scooter design example.

Key words: quality function deployment, customer demand, two stepped innovation, design method; electric scooter