Abstract: Characters are one of the necessary tools to realize the information transmission and
express the emotion. In numerous types of characters, Chinese characters contain unique cultural
charm and aesthetic value. With five thousand years of heritage and development, Chinese characters
develop the special proportion and form. In addition to being able to be applied in the field of visual
communication, Chinese character elements are able to be applied in product design to express
thoughts and feelings. Based on the analysis of morphological characteristics of Chinese characters,
this paper points out the characters and principles in the form of emotional expression, accounts for
the application of Chinese elements on the concrete methods of product design and verifies that the
form of Chinese characters, the symbolic characteristics and thoughts connotation that apply to
product design with practical examples. Therefore, it is a kind of important design method for the
user to produce emotional resonance.

Key words: product design, emotional design, Chinese characters form, visual perception