Abstract: In the era of experience economy, it is need to analyze the user experience design strategies
in client games products to seek new design perspectives and for future traditional products design.
By using literature research and case analysis, basing on the development of user experience design
and relying on the methods and theory of product design, user experience design, interaction design,
design psychology and emotional engineering system, it took client games products as the object to
study its inherent user experience design strategies. A kind of user experience quantitative evaluation
model is given, and the design strategies for improving the user experience of online games are
proposed. The new inspirations and guidance are provided for the innovative design of traditional
products.

Key words: industrial design, client game, user experience, design strategy, product design