Abstract: The perceptual consumption and user experience are developing rapidly. The model of
selection and match of product color based on emotion is established to match the emotion demand
and color emotion, study product color design driven by emotion and the emotion semantics of color
in product color design, and describe the emotion semantics quantitatively. In the essay, the design
process of product color driven by emotion is discussed, and the evaluation method of product color
emotion based on the principle of choosing the nearest is established, which provides the theoretical
foundation for engineering design on product color design. Taking the product color design of switch
cabinets as an example, the method of emotion color match design is used and its emotion expression
is evaluated.

Key words: product color match, computer-aided design, emotion semantics, emotion evaluation