Abstract: By combining the concept of genes in the field of culture and biology, eye tracking
technology is used as a research tool for the identification degree of modeling DNA in culture. Taking
the Drum Tower modeling of the Dong culture as an example, eye tracking technology is used to
quantify and analyze the cultural features, and the modeling DNA elements as the basis for
identifying specific cultures are determined. Then comprehensively analyze the data of eye tracking
indicators based on the results of eye tracking experiments. Combined with the semantic
characteristics of the modeling of Dong Drum Tower, the modeling DNA of the Drum Tower of
Dong culture is extracted and sorted from large to small. In the ranking table of modeling DNA
identification degree, select the elements with the degree of recognition from large to small, improve
the expression of modeling DNA in the Dong Drum Tower culture through reorganization, and apply
it to the innovative design of earring products to provide references of the inheritance, development
and innovative application for the Dong culture.

Key words: Dong Drum Tower culture, modeling DNA identification, eye tracking analysis, product design, culture DNA