Abstract: In order to realize a well-designed product that appeals to consumers, the product
should not only meet the physical requirements of consumers, but also satisfy their affective
(psychological) needs. Based on the investigation of related literature, the research status of
product emotion and emotional measurement technologies are discussed. The method, name,
properties, characteristics and deficiency of the emotion measurement technologies are
summarized. Finally, the future development trend is outlined.

Key words: product design, emotional measurement, emotional image