Abstract: The purpose of this research is to improve the matching degree between RV
modeling and user expectations, as well as to reduce design cost. Under the guidance of Kansei
engineering idea, this study transforms product modeling and user evaluation into two measurable
variables, and uses multiple regression analysis to establish effective equation model between the
two, so as to define the specific principles between them. A cylindrical two-dimensional
coordinate system is advanced to establish cognitive space of car styling elements. As an
improvement and innovation about Kansei engineering idea, this method can help
decision-makers predict the marketing response and assist designers to model at concept
generation stage.

Key words: industry design, recreational vehicle, model design, Kansei engineering, user
evaluation