Abstract: The design of bus handle is expanded on application of ergonomics principle and
human body measurement data. Based on the analysis of existing problems in current products
and design, the paper puts forward an improved principle to alleviate dizziness and hidden danger
produced by inertia during the vehicle running. Considering the actual situation that different
passengers have different heights and advertising effectiveness, combined with the anatomical
characteristics of hand and the standing static and dynamic size, it is set out from the aspects of
loop, connecting structure, advertising placement, limiting part, material and color of every
component. The whole design provides new ideas in improving the use comfort of bus handle and
riding environment.

Key words: industrial design, bus handle, ergonomic, improvement design