Abstract: This paper aims at the specialties of virtual exhibition and customization. Some
technologies and design tools are analyzed, and a general method for dynamic interactive browse
and customization on Web is proposed. Based on development environment of cult3d,
customizing color and form of 3D models and dynamic browse are realized by using interrelated
actions, events and JAS. In order to improve the convenience of operation, the triggering manual
events and optimizing interface are achieved by media mixing, in the meanwhile, a system of
exhibition and customization about mobile is developed based on Web3D technology.

Key words: product customization, virtual exhibition, Web3D