Abstract: A creative product design idea of saline soil cultural is proposed that can make its spirit
heritage to excavate and protect saline soil culture. Through the research on revolution brought by
three salt ancestors during the development, the involving artifacts were analyzed. Action verbs and
other modern design methods were integrated into the extraction of characteristic factors. Using eye
movement test for visual correlation analysis and combining with emotional engineering method to
evaluate the extracted programs, the selected design factors were applied to the product design. This
process has achieved good results that can be seen in serial tea set design. The connotation of the
product has enhanced. The attractiveness of saline soil culture has increased.

Key words: saline soil culture, design factors, eye movement evaluation, product design