Abstract:

With the proliferation of e-commerce, consumers now have an array of options in online shopping. In order to effectively steer users towards consumption, it is essential to provide excellent product color matching. To this end, a color space positioning method based on the three elements of color was proposed to investigate the relationship between product color and style, facilitating the parametric design of color schemes catering to the users’ stylistic preferences. Based on an analysis of the concept of product color style image ontology, the HSV color space was introduced to quantify the three elements of color (hue, saturation and brightness). Additionally, the 3D effect display of the HSV color space served as a visualization medium. To narrow the gap between the existing color scheme and the ideal color scheme, this study optimized the existing color scheme and combined the parameterization, cluster analysis, correlation analysis, and other methods. This process established a correlation between color and style of the product. The experimental evaluation results revealed the influence factors of different color elements on the style and the optimal color scheme under different styles. Furthermore, the visualization ontology of color style image of small household appliances was constructed, utilizing a Bluetooth speaker as an example for color verification. By taking the study of color style image of small household appliances as a case in point, this paper posited the research method of parametric design of product color style, which provided a novel perspective for the study of color design of small household appliances.

Key words: color space positioning method, parametric design, HSV color space, small household appliances, color style