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维度跃升·情感内化 ——汉字元素在产品设计中的应用研究

  

  1. 燕山大学艺术与设计学院,河北 秦皇岛 06600
  • 出版日期:2017-10-31 发布日期:2017-11-03
  • 基金资助:
    河北省社会科学基金 2016 年度资助项目(HB16YS060)

Dimension Spanned, Emotional Internalization#br# —The Application of Chinese Elements in Product Design

  1. College of Arts and Design, Yanshan University, Qinhuangdao Hebei 066004, China
  • Online:2017-10-31 Published:2017-11-03

摘要: 文字是实现信息传递和情感表达的必要工具之一,在众多的文字种类中,汉字具
有独特的文化魅力和美学价值。经过五千年的传承和发展,其具备了特殊的比例和形态。汉字
元素除了可以被应用于视觉传达领域,也可以被应用到产品设计中,借以表达思想与情感。在
分析汉字形态特征的基础上,指出了汉字情感表达的形式以及原则,阐述了将汉字元素应用于
产品设计中的具体方法;并实例验证了将汉字形态、符号特征及思想内涵应用于产品设计,是
一种使用户产生情感共鸣的重要设计手段。

关键词: 产品设计, 情感化设计, 汉字形态, 视知觉

Abstract: Characters are one of the necessary tools to realize the information transmission and
express the emotion. In numerous types of characters, Chinese characters contain unique cultural
charm and aesthetic value. With five thousand years of heritage and development, Chinese characters
develop the special proportion and form. In addition to being able to be applied in the field of visual
communication, Chinese character elements are able to be applied in product design to express
thoughts and feelings. Based on the analysis of morphological characteristics of Chinese characters,
this paper points out the characters and principles in the form of emotional expression, accounts for
the application of Chinese elements on the concrete methods of product design and verifies that the
form of Chinese characters, the symbolic characteristics and thoughts connotation that apply to
product design with practical examples. Therefore, it is a kind of important design method for the
user to produce emotional resonance.

Key words: product design, emotional design, Chinese characters form, visual perception